Higson goes on to say: "Stereotyping is a form of shorthand, a way of establishing a character......that often reducing the character to the most basic form so that the stereotype often becomes a comic" (1998)
"No wonder then that a particular characterisation may be criticised for being stereotypical meaning it lacks a realistic dimension, it fails to match up to the reality of identity"
Benedict Anderson (1983) maintains that "the media play a vital role in constructing a national/regional identity as in reality the nation is too big for everyone to know each other yet they often have shared values. The unification of people in the modern world is achieved not by military but by cultural means, in particular the media system enables people (of a national or regional) to feel part of a coherent, meaningful and homegrown community."
Andy Medhurst: "They are awful because they are not like us"
Essex and Scotland Stereotypes:
- Everyone in Essex has the same accent - a chavvy, cockney like accent
- Everyone is blonde and tanned
- "The Only Way Is Essex" uses phrases like "Shut Up!" and "Well jell"
- Everyone in Essex enjoys alcohol and parties
- Colloquial dialect - Essex has words such as yallar (yellow), alma chizzit (how much is it) and reem (cool).
- Every woman is Scotland is play and has red hair
- Every man in Scotland wears a kilt and plays the bagpipes
- Sheep everywhere
- Everyone enjoys haggis and whisky
- Xenophobic, especially towards the English Groundskeeper Willie in The Simpsons
- Colloquial dialect - Scotland has words such as anaw (as well), barry (fantastic) and gonnae no dae that (going to not do that).
Birmingham Stereotypes:
- Unintelligent accent that people mock
- Associated with being poor and living in council estates
- Heavy drinkers
- Working class people associated with football
- Brummie screwdriver is UK slang for hammer
Cornish Stereotypes:
- Pasties, farmers, fields, beaches, miners and tractors
- Intelligent accents, as shown in Doc Martin and Poldark
- Cornish people talk a lot and repeat themselves
- Pasties, cream teas (jam before the cream)
- 'Dreckly', 'right on' and 'me lover'
Geordie accents:
- Common, rough slobs who live in council houses
- A Greggs on every street corner
- Fake tan and hair for nights out
- Geordie Shore - the 'lads' are trying to 'pull birds'
- Chavs with fake designer labels and tracksuits
- Uneducated
- Heavy drinkers
- Aggressive
- Criminals
- Clubbing with high heels
London Stereotypes:
- Chavs
- Criminals/thugs
- Gangsters and grime
- Eastenders - Cockney accent - 'alright me geezer?'
- Middle class people in council houses or rich snobs
- Football teams
Manchester Stereotypes:
- Typical Northerner stereotype - loud, rude, alcoholic
- Social class - working class
- Mainly chavs wearing tracksuits and having babies at 16
- Multi cultural - more diversity than any other UK city
- Huge football teams
- Coronation Street
- Criminals
Scouse/Liverpool Stereotypes:
- Obsessed with football
- Distinguishable accent
- Chavs wearing tracksuits or pyjamas and Ugg boots at Tesco
- The scouse accent is the most popular for being mimicked for comedic effect
- Drug users
- Rough schools
- Full of criminals
- Accent is hard to understand
- Lots of slang phrases
- Swears a lot
- Thieves
- Hollyoaks
Wales Stereotypes:
Yorkshire Stereotypes:
- Old fashioned
- Cobbled streets
- Rural countryside
- Flat caps, tweed jackets
- Open fields, country pubs, local shops
- Yorkshire puddings, Yorkshire tea
- Class - mainly lower class (farmers)
- Emmerdale
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