- East Asian stereotypes - Intelligent, hard working people obsessed with electronics and martial arts
- Middle Eastern/Arabian stereotypes - Cruel, violent terrorists. Religious fanatics, forced marriages. Blue collar workers (shop workers/owners, cab drivers)
- Black people stereotypes - Criminals and drug addicts. Racism with white policeman arresting innocent, unarmed black males. Also blue collar workers - as seen on The Simpsons with Apu owning the Kwik-E-Mart
- White American Stereotypes - Obese, patriotic, arrogant racists
- Caribbean Stereotypes - Gangsters, criminals, drug addicted. Sexist and homophobic males
- Mexican stereotypes - Drug addicts and rapists - Donald Trump wanting to build a wall to keep them out
- Hispanic/Latin American Stereotypes - Lazy and uneducated, involved with drugs
- White British - Educated, arrogant racists
Theorists:
Pieterse (1992): 'The legacy of several hundred years of western expansion and hegemony, manifested in racism and exoticism, continues to be recycled in western culture in the stereotypical images of non-western cultures".
Sarita Malik (1998): “The word ‘race’ in the cultural and political terrain has almost universally been aligned with Black and Asian people, as though they are the only racial groups that ‘own’ an ethnicity… Whiteness has been naturalized, as though it is an invisible ‘norm.’ When it is of course an ethnic group like any other."
“Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
She suggests the key reason for this bias is that not enough people from different races create the media texts - "Although it is now more common place to see Black and Asian people... who do not necessarily carry the race theme, the repertoire of imagery still remains limited. There are still too few Black people actually controlling the images in terms of directors, screenwriters and producers." (Malik, 1998).
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