Thursday, 26 January 2017

Production Cycle

Pre Production:

  • Producer/studio acquires rights to film story OR an independent production company chooses a production company/distributor. Hollywood has the advantage as it has more money to spend securing the rights to films. 
  • Screenplay is developed. Hollywood can employ more writers and the 'best talent'.
  • Production finance and cast/crew are confirmed, locations confirmed, scheduling takes place, call sheets are created, costume fittings, equipment organised. Advantage to Hollywood.

Production:

  • Principle photography takes place in studios and/or on agreed locations (on average this takes around 3 months). Hollywood has the advantage as access to vertical integration means access to studios, equipment etc. Can afford to spend longer on shoots.
Post Production:

(first 2 stages funded by production company, the other stages are funded by the distribution company)

  • Post production (editing and scoring) occurs/takes place, necessary test screenings take place after the producer receives feedback from the primary target audience (could include reshooting some scenes). Hollywood have the advantage - more money to spend on music rights, editing equipment/technology, employees
  • Master print of finished film delivered to distributor. USA distributors have the advantage as they can afford to produce more prints for blanket release. 
  • Distributors decide on national and international release dates and strategies (when/where/how, film premieres or festivals etc.)
  • Distributors presents film to exhibitors and negotiates bilateral agreements to have film shown in cinemas
  • Distributors marketing campaign creates 'hype' amongst target audience and launches film via different forms of marketing. Hollywood conglomerates have the advantage as they can use synergy across a range of media platforms
  • Prints delivered to cinemas a few days before opening - Advantage to Hollywood because multiplex cinemas are loyal to Hollywood films for profit reasons. 
  • The films run extends any number of weeks subject to demand
  • Marketing of home media begins after the film has left cinemas. Hollywood has more to spend on marketing.
  • Film is released on DVD, Blu-Ray and becomes available to download. Home media sales is often where British films make the most profit - more level playing field as the production cost of DVDS is less than the cost of production reels. 




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