Pre Production:
- Producer/studio acquires rights to film story OR an independent production company chooses a production company/distributor. Hollywood has the advantage as it has more money to spend securing the rights to films.
- Screenplay is developed. Hollywood can employ more writers and the 'best talent'.
- Production finance and cast/crew are confirmed, locations confirmed, scheduling takes place, call sheets are created, costume fittings, equipment organised. Advantage to Hollywood.
Production:
- Principle photography takes place in studios and/or on agreed locations (on average this takes around 3 months). Hollywood has the advantage as access to vertical integration means access to studios, equipment etc. Can afford to spend longer on shoots.
Post Production:
(first 2 stages funded by production company, the other stages are funded by the distribution company)
- Post production (editing and scoring) occurs/takes place, necessary test screenings take place after the producer receives feedback from the primary target audience (could include reshooting some scenes). Hollywood have the advantage - more money to spend on music rights, editing equipment/technology, employees
- Master print of finished film delivered to distributor. USA distributors have the advantage as they can afford to produce more prints for blanket release.
- Distributors decide on national and international release dates and strategies (when/where/how, film premieres or festivals etc.)
- Distributors presents film to exhibitors and negotiates bilateral agreements to have film shown in cinemas
- Distributors marketing campaign creates 'hype' amongst target audience and launches film via different forms of marketing. Hollywood conglomerates have the advantage as they can use synergy across a range of media platforms
- Prints delivered to cinemas a few days before opening - Advantage to Hollywood because multiplex cinemas are loyal to Hollywood films for profit reasons.
- The films run extends any number of weeks subject to demand
- Marketing of home media begins after the film has left cinemas. Hollywood has more to spend on marketing.
- Film is released on DVD, Blu-Ray and becomes available to download. Home media sales is often where British films make the most profit - more level playing field as the production cost of DVDS is less than the cost of production reels.
No comments:
Post a Comment